Hyper Island Innovation Tool
Developed for Hyper Island, a Sweden-based international school and consultancy, this workshop explores the unintended consequences of new technologies as a way to uncover potential business opportunities. The central example in the workshop is of a 10-year old who used Instagram to grieve her dying hampster.
Marshal McLuhan, the Canadian media pundit said that all new technologies re-scale the relative importance of our human capbilities and the speed at which they function, leading to radically changed behavior.
Instagram brought this girl together with firends at a here-to-fore unknown speed, creating an impormptu tribe of mutual empathy and responsibility collapsing into minutes the greiving and healing process. By carefully observing the effects of technology, it is possible to identify its un-promoted and unintended consequences, leading to new insights that may be applied to business formation.
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